Project Description

SCUTUM – Racing 92

DATE PRODUCED: 2018 | ©COPYRIGHT SCUTUM INTERNATIONAL (UK) LTD | WWW.SCUTUM-GROUP.COM

About

The SCUTUM, Shield Your Future – Racing 92 video is a 30 second TV-Spot style advert that was created in collaboration with the Racing 92 rugby union team in France. The Scutum Group, founded in France in 1989, still has its HQ there for the European group.

Racing 92 were sponsored by Scutum from 2012 to 2018 and the video ties Scutum’s strengths and values to those of the Racing 92 players. The video was shot at Racing 92’s training grounds “Le Plessis Robinson” and the timescales to plan and produce the video were extremely compressed, with the team only allowing 45 minutes to shoot all the shots required.

This necessitated a full 3d animatic and storyboard produced in advance, showing camera heights, lenses used and distances in order to quickly capture the required angles on location. Shots were then rotoscoped to do full background replacement for the addition of a stadium and crowd that were digitally added. There was only one camera plus a drone used to shoot during production, both of which I operated. I also provided all editing, post-production, effects and voice over.

Deliverables

  • Highlights SCUTUM’S Sponsorship of the Racing 92 Team

  • Ties Strengths and Values of Racing 92 with SCUTUM

  • Cinematic & High-End Production Value

  • Futuristic & Innovative Feel

  • Builds Credibility & Brand Recognition

Technical

  • Live Action Shots at 120fps Slow Motion

  • Arranged in Collaboration with Racing 92

  • Advanced Rotoscoping, Camera Tracking and Background Replacement

  • Computed on my Custom Built Render Farm

  • Voice Over Recording

  • Full Concept & Copywriting

  • Full Storyboard and 3D Animatic Produced in Advance